Designing and building a successful business website is easier than it may seem. There are an array of things to learn about web design if you are a novice, but there is plenty of time to learn along the way. The basics of business web design will get your website up and running.
If you can manage to grab ahold of a few basic pieces of design advice, then you will have a great start down the road to success. Of course, to ensure your website functions properly and looks attractive for users, it might be worth contacting a professional web development agency, like Expedition Co (https://www.expedition.co/use-cases/startup). They can help those who are just starting out, giving the business owner less to worry about.
However, if you’re giving it a go yourself, here are a few of the most useful sections to include in your first business website design.
Communication should be a top priority in design
In web design and in business, communication should always remain a top priority. Internal communication between professionals will keep your business operating smooth. More importantly, web users should feel free to share their thoughts and experiences with your professionals.
Customer feedback is one of the more useful tools in your digital toolbox. Design a “Contact Us” page (like this one) that provides ample opportunity for web users to communicate with your business. When you stay in tune with what your target audience desires, your business will always do better.
Make space for web users to learn about your business
Your business website should provide a valuable section for insight into what your organization is all about. The “About Us” section of a business site is where web users can find out more information regarding the purpose and goals of your company.
Share your company’s mission on this page. Like this excellent example shows, you should provide multiple mediums for gathering information on your business. Share customer testimonials and short professional bios.
You might also want to think about using a self-service portal. This helps your organisation to serve the right information at the right time to the people who need it most. You can find out more on the Salesforce Resource Center, but essentially it can help to improve customer satisfaction by increasing the visibility of information.
You should find room for products and services
Typically, the main purpose of building a business website is to conduct business. It may be counterproductive to create a website that has no “Products & Services” page. This section of your website is a virtual showcase for your products/services.
You want to enlist the interest of the online community. Provide sufficient information on your product listings, but keep it short. Avoid cluttering the page with too many words.
Create meaningful and enriching content
When building your business website, keep in mind that the object of the online game is to find your site at the top of the Google search results. You want your site to be visible to as many users as possible, so you have more chances to catch the eyes of consumers.
Create a “Blog” section on your website, and fill it with quality material. When your website is a source of informative and enriching articles, people will frequent your space more often. Also, make sure to integrate social media share buttons into your design, so readers can share their experience with others.