Building a website is more than just getting the look right. You have to get the feel and the functionality right as well. People don’t go to a business website to see how pretty their layout looks. People go to a business website seeking out information.
Not only should your website be designed to inform. Your website should be designed to perform.
Here are a few of the vital components present in every successful business website design. Compare the tips found in this brief overview to your own design, and pinpoint where you might better your website’s efficiency.
You need a business blog
Building a business blog creates a social outlet for your website. It also creates a reason for people to get engaged and spend more time viewing the pages of your website.
The design and content of your blog are super important. This example site shows a great blog design, and the subject matter is dead on. Your business blog should reflect the industry with which you work.
If you have a website for your shoe line, write about fashion. If your website features a wide range of used mobile phones, write posts pertaining to mobile technology. The point is to stay relevant.
Communication is of the utmost importance
Communication will take you where you want to be. Put forth an intense effort to maintain a solid communication foundation in your organization, and you will find that success comes quite naturally.
In addition to the traditional contact page, make an effort to communicate in other spaces of your website. For example, your homepage and your “About Us” page are both great places to insert a plea for communication with users.
Social media offers opportunity
Your website will work harder for you if you add social media share buttons throughout your content. There are a few strategic places to add the little linking wonders, and it behooves you to figure out the best locations for your specific site.
In general, it is best to place sharing buttons on your blog (within each post), on your homepage, and on your contact page. These are places that contain content people are most likely to want to share with their social media connections.
Optimize for mobile access to your site
Your business website isn’t complete unless it’s optimized for mobile viewing. Mobile users rule today’s digital world, and your website cannot afford to miss out on the views they generate.
The easiest and fastest way to optimize your web design for mobile use is to use media queries in your coding. Research the proper use of media queries, and you’ll be ready to go in no time.